Author Alexandra Lozano
Many people who decide to open up a new business see it as a way for them to be able to do the work that they are passionate about. For example, a chiropractor or a lawyer opens her own practice so that she can do the chiropractor work or legal work that she loves. Essentially, most people looking to start a new business aren’t actually looking to start a business. Rather they are looking for a vessel through which they can do what they care about and are trained to do.
However, by not viewing your passion as a business venture can quickly turn disastrous. You end up feeling overwhelmed and like you are constantly working, which you probably are. This can lead to burnout and dissatisfaction.
Here are some major mistakes that small businesses make when first starting out and tips to overcome them:
Viewing Your Work As More Important Than Running The Business Side Of Things
View every aspect of your business as equally important. If you don’t bill your clients or collect payment, then you will have no business to run. If you don’t do marketing, then you don’t get new customers or clients and can’t do your great work. All parts of your business are as important as the work output.
Not Accepting Credit Cards
Begin to accept credit cards immediately and don’t pass on the fees to your customers. It’s astounding how many small businesses do not accept credit cards, citing the credit card processing fees as the reason. It’s a cost of doing business. And it’s a great cost because it has a huge payoff for you.
Trying To Do Everything Yourself
Find the appropriate people and services that can provide you with the support that you need. You can’t do it all. Get a great answering service. Use a virtual bookkeeping service. These are key components to maximizing your success.
Considering Marketing As A Negative
Identify who you want as your customer/client. Get very specific: it shouldn’t be everyone. Instead, define the person who you want to serve with your product or service. After that, determine what is the best way to reach them. What social media platforms are they on? What do they do when they are online? How do they spend their time?
Once you figure out where your clients are, start talking to them! Use your social media to start conversations with potential clients and customers about your products and services. That’s all that marketing is! You do great work and people need to hear about it – marketing allows more people to see the great things that you do and helps them access your products and services.
If you own a small business, you are the CEO and you need to act like one. These are just a few tips to help you get started.